July 2, 2014
Digital Signage used in Small to Medium Enterprises
SME digital signage.
Do small enterprises think that digital signage, like digital posters, are too advanced for their business? This is a misconception, because reception digital signage is one of the many growing markets in the electronic advertising sector. Introducing the company or business brand in an innovative way attracts more customers, bringing in more work = revenue.
SME (Small To Medium Enterprises) digital signage solutions.
Space is a major consideration, particularly for small businesses, as the budget is crucial and floor space is better used to display goods, for example in a clothing store; so one answer is to use the space above floor level. Free standing kiosks are ideal for certain outlets, but using wall space or ceiling hung electronic display screens is an economical way of using ‘free’ space. Even placing a small electronic tablet on a reception desk gives ample opportunity to run a infomercial, displaying additional services and promotional offers to encourage more business. Traditionally a folded leaflet would have been the choice of the small business, like an accountant or solicitor’s reception, but time has moved on and some form of digital signage is the way forward. Content development has become easier and cost effective against printing costs, and of course if there is a change to be made, it’s back to the printer (wasted time, effort and money), whereas a screen advertisement can be updated, altered and corrected at the click of a button. Installing the software onto the display screen is a simple process; content can be created in-house or contracted out to specialist software suppliers who will understand your requirements and produce a bespoke package.
Digital posters can be scheduled to run at various times; which is also an energy saving feature and the tax of the purchase can be offset against the businesses VAT in the accounts (check for more information with your accountant). For an additional income stream, featuring local business advertisements is a efficient way of supporting the local economy.
Small to medium organizations must adapt and embrace the evolving needs of both the customer and the industry in order to survive this competitive world. Digital signage is the perfect tool for promoting add-on sales, special offers and information the customers need to make an informed decision. Building brand awareness is pivotal to a successful small – medium enterprise.